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Initiatives
01.22.2024

Advancing venture creation and entrepreneurship

Saudi Arabia is undergoing a historic transformation, repositioning itself as a global hub for technology, innovation, and entrepreneurship under Vision 2030. At the heart of this shift lies an important realization that building scalable ventures requires more than capital. It demands structure, expertise, and a repeatable process that transforms bold ideas into sustainable and high impact businesses.

This is where Marzum plays a catalytic role. Based in Saudi Arabia, Marzum operates as a venture studio and platform for innovation that combines startup agility with institutional strength. It gives Saudi founders the tools, resources, and mentorship they need to turn ideas into companies that matter. By integrating operational excellence with strategic vision, Marzum is helping shape the next generation of Saudi enterprises built for scale, resilience, and national relevance.

Unlike traditional accelerators or venture funds that invest in existing startups, venture studios like Marzum create new companies from the ground up. They ideate, validate, and build ventures in house or with partners, assigning dedicated operational teams to accelerate growth. This hands on and structured model has already proven successful globally through pioneers such as Rocket Internet in Germany, Betaworks in the United States, and eFounders in France.

In Saudi Arabia, the timing could not be more ideal. Economic diversification is a national priority, with more than sixty percent of the population under thirty five. The country’s youthful energy presents a rare opportunity to channel ambition into entrepreneurship and job creation. Yet access to global talent and know how remains limited, and venture studios fill that gap by embedding operational discipline, financial strategy, and technical execution directly into startups. They are also capital efficient, delivering more innovation output than traditional venture funds or research centers while reducing risk through a portfolio based approach.

Marzum’s mission is both entrepreneurial and national. It focuses on building the infrastructure of innovation in Saudi Arabia, creating an ecosystem capable of turning ideas into enduring institutions. Every company launched under Marzum’s umbrella contributes to Vision 2030 priorities, whether through digital transformation, youth employment, or expanding Saudi Arabia’s global presence in technology and industry.

The Saudi venture studio ecosystem is still young but rapidly evolving. Studios such as BIM Ventures and C STAR have already shown what is possible through structured venture building. Others are emerging in financial technology, health technology, logistics, and industrial innovation, signaling that Saudi Arabia’s startup creation model is maturing. Yet fewer than ten percent of Saudi corporates and banks have adopted the venture studio approach, leaving immense potential for growth and an opportunity for Marzum to lead the next phase of innovation.

What sets Marzum apart is its dual mission. First, it focuses on entrepreneurial capacity building by equipping Saudi founders with the mindset, methodology, and network to succeed. By embedding global best practices into the venture building process, Marzum helps reduce the failure rate of startups and accelerates their journey from idea to market. Second, it emphasizes national impact, ensuring that every venture aligns with Saudi Arabia’s broader economic transformation.

Key features of Marzum’s approach include end to end venture building where each startup benefits from shared infrastructure, advisory support, and operational leadership. It leverages cross border expertise through international partnerships, ensuring that Saudi ventures meet global standards from the start. Marzum’s model is also designed for flexibility, beginning with digital and service based ventures but expanding into industrial, financial, and healthcare innovation. Above all, it empowers founders rather than replaces them, co creating with entrepreneurs to blend local ambition with professional execution.

Saudi Arabia presents a powerful opportunity for this model to thrive. With a population of over thirty six million young, ambitious, and digitally native citizens, the demand for innovative products and services is surging. Government backed programs such as the Saudi Venture Capital Company and Monsha’at are fueling small and medium enterprise growth, while record levels of funding are driving early stage innovation. Yet startup survival rates remain low. Venture studios like Marzum bridge this gap by providing structure, mentorship, and executional depth, transforming isolated ideas into viable and revenue generating businesses.

Marzum’s vision extends beyond Saudi Arabia. By creating export ready ventures, it aims to position the Kingdom as a regional hub for venture innovation. It seeks to develop technologies and business models that can be applied across the Arab world, South Asia, and Africa, and to attract global investors eager to partner with Saudi’s emerging ecosystem.

In a world where traditional corporate research and development is too slow and accelerators too fragmented, venture studios strike the right balance, agile enough to innovate quickly yet structured enough to deliver consistent results. For Saudi Arabia, this model represents more than business creation; it is a nation building tool. By embedding entrepreneurial DNA within the country’s economic fabric, studios like Marzum are laying the groundwork for long term sustainable growth.

Marzum is not just another venture studio. It is part of a generational movement to localize innovation, empower founders, and fuel Vision 2030’s ambitions. By reimagining how ideas become companies, Marzum is ensuring that the Kingdom’s transformation is not only visionary but deeply practical. It builds ventures with purpose, founders with confidence, and a future for Saudi Arabia defined by innovation, self reliance, and impact.

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